As a seasoned professional, my expertise in marketing, advertising, and operations is grounded in a robust academic foundation, including a graduate degree in Political Management from George Washington University and a Communications degree from Roanoke College.

My career began while I was still in graduate school, where I worked alongside a national news network primetime host. Immersed in media relations, I managed the host's public image and schedule, collaborating on show content. This experience taught me the critical importance of messaging and timing, shaping my understanding of how they can make or break a story.

During my final semester, I fully immersed myself in political campaigns in Washington D.C., working on Strategic Communications teams at both local and Presidential levels. Afterward, I served as a Legislative Assistant for a Senator in the Florida Senate, where I played a key role in passing significant legislation, including the Human Trafficking, Education, and Non-Rioting Bills. This experience deepened my understanding of the legislative process and further honed my ability to craft persuasive messages and strategies that influence public policy.

Driven by my passion for impactful communication, I transitioned into email marketing as a Digital Strategist at a campaign fundraising firm. Here, I became the voice of 21 campaigns across the nation, crafting unique voices, messages, and tones tailored to each campaign's target audience to raise funds effectively.

I then took on the role of Marketing Manager for a startup social media platform, where I spearheaded email marketing strategies to enhance user engagement. Under my leadership, the platform's user base grew from 1.2 million to 7 million, with 315K daily active users. I also managed major accounts with follower counts ranging from 15K to 1 million, demonstrating my ability to adapt and tailor messages for diverse audiences.

Beyond these roles, I gained extensive experience in event management, organizing successful pop-ups, meet-and-greets, and bus tours. These experiences further refined my ability to create compelling marketing campaigns and foster lasting connections with audiences.

In recent years, I founded Adair Strategies, a consulting firm that has allowed me to work with a diverse group of clients and partners across various industries, including politics, the food industry, fashion, and the caffeine products industry. My work often involves close collaboration with founders and manufacturing firms, ensuring that product development aligns with brand strategy and market demands. This hands-on experience has broadened my perspective and equipped me with the adaptability to meet the unique needs of each client.

My approach emphasizes open communication, innovative problem-solving, and a deep commitment to helping brands—whether established corporations or emerging startups—achieve their goals. Through Adair Strategies, I continue to offer tailored consulting services that drive visibility and impact across the industries I serve.